A Non-profit Case Study
Helping a Mission Become Easier to Find
Sometimes the most important work isn’t changing a website—it’s helping the right people find it.
Every day, veterans, volunteers, donors, and community members search online for organizations making a difference. Our job was to help ensure Welcome Home Military Heroes was one of the organizations they could find.
What We Focused On
Rather than rebuilding what already existed, we focused on strengthening the foundation beneath it.
Our strategy included:
- Correcting and synchronizing business information across the web
- Monitoring Google Search performance
- Measuring website traffic through Google Analytics
- Tracking visibility and keyword growth over time
Our goal was simple:
Help search engines better understand, trust, and recommend Welcome Home Military Heroes to people searching for veteran support and community resources.
When a mission becomes easier to discover, more people have the opportunity to become part of it.
What Changed
As the organization’s online information became more accurate and consistent, search engines gained confidence in recommending it.
Over the next year, that foundation produced measurable results.
A Stronger Digital Foundation
Their Listing Score increased 178%, while verified online citations grew from 0 to 121.
Accurate, consistent business information created a much stronger presence across the web.
More Ways to Be Discovered
7+ Discovery Channels
Visitors began finding Welcome Home Military Heroes through Google Search, direct visits, Facebook, Bing, Yahoo, DuckDuckGo, and community referrals.
Their visibility was no longer dependent on a single source.
More People Found the Mission
Nearly 4× Website Growth
From the early Analytics baseline to June 2026, active users and sessions grew to nearly 4×, while page views grew to more than 4×.
More people were finding the website and spending more time engaging with it.
What Made the Difference
There wasn’t one magic change.
There wasn’t a website redesign.
There wasn’t a viral social media campaign.
There wasn’t a shortcut.
The results came from consistently strengthening the organization’s digital foundation.
By ensuring Welcome Home Military Heroes was represented accurately and consistently across the internet, search engines developed greater confidence in recommending the organization to people looking for veteran resources and support.
The website already told their story.
Our role was making sure more people had the opportunity to discover it.
Where They Are Today
Today, Welcome Home Military Heroes has a digital foundation that continues to support its mission every day.
The organization now benefits from:
- Strong visibility in Google Search and Google Maps
- Visitors arriving through search engines, social media, community referrals, and direct searches
- Reliable performance tracking through Google Analytics and Search Console
Most importantly, they now have measurable data showing how people discover their organization and confidence that their online presence is working alongside their mission.
For a nonprofit, success isn’t measured only by website traffic.
It’s measured by making it easier for veterans, volunteers, donors, and community partners to find your organization when they’re looking for help or looking for a way to help.
Don’t Just Take Our Word for It:
We can’t thank Jackie Clendenen at CrackerJack Strategies enough for her incredible support with our marketing materials for our golf fundraiser! Her creativity and professionalism were exactly what we needed and her responsiveness was next level. Even while on vacation, Jackie came to the rescue and made sure everything got done quickly and flawlessly. She truly went above and beyond and we are so grateful for her dedication. If your business needs a full-service marketing agency that specializes in local SEO, WordPress, web design, digital advertising, or social media management, then call Jackie at Crackerjack Strategies!
Meet the Strategist Behind the Work
Meet Jackie Clendenen
Jackie Clendenen is the lead marketing strategist and co-founder of Crackerjack Strategies, a boutique digital marketing agency based in Grover Beach, California’s Central Coast.
With nearly 30 years of experience in marketing and digital strategy, Jackie specializes in helping local businesses improve visibility across Google Search, Google Maps, websites, listings, and AI-driven search.
Her approach is simple:
Make digital marketing make sense.
Instead of chasing trends and vanity metrics, Jackie focuses on helping businesses build a strong online foundation that earns trust, improves visibility, and turns curiosity into customers.
Known for translating complex marketing concepts into real-world, relatable explanations, Jackie works collaboratively with business owners to help them understand not just what is changing online, but why it matters.
Connect with Jackie on LinkedIn or Alignable to continue the conversation.
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