A STEEL BUILDING COMPANY CASE STUDY

BUILDING ONLINE VISIBILITY FROM THE GROUND UP

Golden State Steel Buildings knows how to build strong structures. Our job was to help build a stronger online presence. We focused on building the digital foundation needed to help customers—and Google—find them more easily.

Where They Started...

When Golden State Steel Buildings partnered with Crackerjack Strategies, their online presence was limited. While the company had built a strong reputation through years of experience and customer relationships, search engines had very little information about the business online.

Their website was not providing the visibility needed to help potential customers discover the company online. Simply put, Google didn’t have enough information to confidently recommend Golden State Steel Buildings to people searching for steel building solutions.

At the time, their Listing Score was just 154, well below industry benchmarks, and there were no citations found across the web.

What We Focused On

Before launching a new website, we focused on building a strong digital foundation.

Our first priority was improving the business’s visibility across online directories and ensuring that business information was accurate and consistent wherever customers and search engines might find it.

From there, we:

Expanded and optimized business listings
Improved directory and citation coverage
Connected website analytics and search tracking tools
Developed and launched a new search-friendly website
Organized website content around the products and building types customers search for

Rather than chasing quick wins, we focused on helping search engines better understand who Golden State Steel Buildings is, what they build, and where they serve customers.

“We made sure every door online that could lead to their business was open—and pointed in the right direction.”

What Changed…

Over the course of our partnership, Golden State Steel Buildings established a much stronger online presence.

Their Listing Score increased from 154 to over 700, placing them well above industry averages. Their business can now be found across dozens of online directories, creating stronger trust signals for search engines.

Following the launch of their new website, Google began indexing and displaying the site in search results for steel building-related searches. Website traffic increased, organic search visibility improved, and the business began appearing for more relevant search terms.

Most importantly, Golden State Steel Buildings moved from having a limited digital footprint to having an online presence that search engines recognize and trust.

What Made The Difference

Blueprint for Success

Just like every steel building starts with a strong foundation, so does online visibility.

Before launching a new website, we focused on strengthening business listings, expanding directory coverage, and creating consistency across the web.

This helped search engines better understand and trust the business.

Engineered for Visibility

A great company doesn’t benefit from being hard to find.

By improving Golden State Steel Buildings’ online presence and giving search engines clearer information, the business became easier for potential customers to discover online.

As visibility increased, so did website activity and new lead opportunities.

Designed for Growth

A website should do more than look good.

We launched a modern website designed to showcase building solutions, answer common questions, and make it easy for potential customers to take the next step.

Today, the website supports lead generation, strengthens credibility, and serves as a valuable sales tool for the business.

{

We’ve been building steel structures for years, but our online presence didn’t reflect the quality of our work. Crackerjack Strategies helped us create a professional website, improve our visibility online, and generate new opportunities from people finding us through search. The entire process was straightforward, and the results speak for themselves.

Golden State Steel Buildings

Visit Their Website

Marketing-professional-in-office-setting

Meet the Strategist Behind the Work

Meet Jackie Clendenen

Jackie Clendenen is the lead marketing strategist and co-founder of Crackerjack Strategies, a boutique digital marketing agency based in Grover Beach, California’s Central Coast.

With nearly 30 years of experience in marketing and digital strategy, Jackie specializes in helping local businesses improve visibility across Google Search, Google Maps, websites, listings, and AI-driven search.

Her approach is simple:
Make digital marketing make sense.

Instead of chasing trends and vanity metrics, Jackie focuses on helping businesses build a strong online foundation that earns trust, improves visibility, and turns curiosity into customers.

Known for translating complex marketing concepts into real-world, relatable explanations, Jackie works collaboratively with business owners to help them understand not just what is changing online, but why it matters.

Connect with Jackie on LinkedIn or Alignable to continue the conversation.