A Divorce Mediator’s Case Study

More Visibility. Better Alignment. The Right Clients.

Matthew J. Long provides an important, people-first approach to divorce mediation—but his online presence wasn’t helping people find him. With a clear local SEO strategy, he became visible at the exact moment people needed guidance.

Matthew J Long Divorce Mediator - Crackerjack Snapshot Mockup

Where He Started...

Matthew J. Long already had the experience, professionalism, and approach people were searching for. The challenge was creating a digital presence that reflected that trust clearly and consistently across every platform.

Instead of chasing short-term marketing tactics, we focused on strengthening the foundation first.

That meant creating alignment across:

local visibility
website experience
messaging
search presence
and overall digital trust signals

The goal wasn’t just more traffic.

It was helping the right people find the right guidance at the exact moment they needed it.

What We Focused On…

We focused on creating clarity, consistency, and alignment across his digital presence

Strengthening local visibility
Improving the client experience
Creating consistency across platforms
Aligning messaging with client intent
Building long-term trust and authority

Matthew J Long Divorce Mediator - what we focused on

“People weren’t just searching for a service—they were searching for guidance and trust.”

Matthew J Long Divorce Mediator - Review Mockup

What Changed…

As his online presence became clearer and more aligned, the shift became noticeable.

He began appearing in search results when people were actively looking for divorce mediation services.

His website started attracting more relevant visitors, and his visibility improved across key search terms.

Most importantly, he became easier to find at the exact moment people were seeking guidance.

What Made The Difference

Foundation First

We focused on strengthening trust, consistency, and visibility before scaling growth.

Digital Alignment

The website, messaging, and local presence began working together as one connected experience.

Intentional Visibility

The strategy focused on helping the right people find mediation support at the right time.

A Foundation Built for Long-Term Trust

This wasn’t about quick wins or short-term traffic.

It was about building a strong, reliable presence that reflects the professionalism and guidance Matthew provides his clients every day.

And now it does.

{

Before working with Crackerjack Strategies, I knew I was providing a valuable service to my clients; still, my online presence didn’t reflect the professionalism, trust, or guidance that I work hard to provide through mediation.

What stood out to me most was how thoughtful and intentional the entire process felt. Jackie and Corey weren’t focused on chasing short-term marketing wins. They focused on creating a stronger foundation that made my practice easier to find, easier to trust, and more reflective of the type of mediation work I’ve built my reputation around.

Over time, I began noticing a real difference in visibility and engagement. More people were finding me through Google Search and Maps, website traffic became more consistent, and the inquiries felt more aligned with mediation-focused clients seeking a peaceful approach to divorce.

The growth was measurable, but it never felt forced. My Listings Score improved dramatically, my local visibility expanded across the region, and the entire digital presence became more connected and professional. Most importantly, the online experience now reflects the calm, structured, and client-focused approach I strive to provide in real life.

What I appreciated most was that nothing felt overly sales-driven. Every step of the strategy felt purposeful, thoughtful, and designed for long-term growth rather than temporary spikes in traffic.

Crackerjack Strategies helped create a digital presence that finally feels aligned with the work I’ve spent years building.

- Matthew J Long

View Website

Marketing-professional-in-office-setting

Meet the Strategist Behind the Work

Meet Jackie Clendenen

Jackie Clendenen is the lead marketing strategist and co-founder of Crackerjack Strategies, a boutique digital marketing agency based in Grover Beach, California’s Central Coast.

With nearly 30 years of experience in marketing and digital strategy, Jackie specializes in helping local businesses improve visibility across Google Search, Google Maps, websites, listings, and AI-driven search.

Her approach is simple:
Make digital marketing make sense.

Instead of chasing trends and vanity metrics, Jackie focuses on helping businesses build a strong online foundation that earns trust, improves visibility, and turns curiosity into customers.

Known for translating complex marketing concepts into real-world, relatable explanations, Jackie works collaboratively with business owners to help them understand not just what is changing online, but why it matters.

Connect with Jackie on LinkedIn or Alignable to continue the conversation.