A Winery Case Study

Putting Bella Luna on the Map

Bella Luna Estate Winery already had a beautiful location and a loyal following. What they needed was an online presence that helped more people find them at the exact moment they were ready to visit.

Where They Started...

When Bella Luna Estate Winery partnered with Crackerjack Strategies, they already had the hard part figured out: an exceptional product and a loyal following.

But our initial audit revealed a major leak in their growth and a stark disconnect.

With a Snapshot Score of 36/100, the data confirmed that Bella Luna was virtually invisible to new customers. Critically, their listing accuracy was at 11.11%, and a total lack of presence on key platforms meant the modern wine traveler was unaware of their existence.

The diagnosis was clear: inconsistent data and a static website were actively routing wine tasting travelers toward more visible competitors.

We didn’t need to fix their wine; we needed to fix their findability.

What We Focused On...

Bella Luna didn’t have a visibility problem. They had a consistency problem.

Before search engines recommend a business, they need to trust it. And trust starts with clean, consistent data.

So, we didn’t jump straight into ads or redesign. Because driving traffic to an inconsistent foundation doesn’t create growth. It amplifies confusion.

This is what allowed Bella Luna to move from being indexed… to being recommended.

“We made sure every door online was open—and leading people in the right direction.”

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What Changed...

Once Bella Luna’s business data was consistent, their presence expanded rapidly across the web.

Nothing about Bella Luna changed overnight.
But once the foundation was aligned, everything started working.

✅ Visibility increased.
📍 Rankings improved.
⭐ Reviews flowed consistently
🍷 More people visited their winery

And search engines began doing what they’re supposed to do: recommend the business.

What Made The Difference…

Fix the Foundation

We didn’t wait for a website rebuild to start winning. We began by fixing what we could control immediately: Listing Accuracy.

By synchronizing Bella Luna’s data across 70+ platforms, we took their accuracy from only 11.11% to 100%.

We ensured that when a “curious searcher” looked for them, the information was correct and consistent.

Invite New Customers

With the foundation set, Bella Luna began humanizing their brand through social media. Sharing behind-the-scenes stories and the people behind the wine.

While social media doesn’t directly change rank, it creates “curious searchers.”

As engagement grew, we saw a direct spike in organic and direct searches.

People weren’t just seeing them; they were directly searching for them, finding them, and visiting their winery.

Dominate Local Intent

As traffic surged, it became clear that the old website was a bottleneck that could no longer support the growth.

We transitioned Bella Luna to a high-performance WordPress site designed to handle that new curiosity.

Now, the website acts as a bridge, not a barrier, resulting in increased Wine Club sign-ups and a dominant presence for high-intent searches like “Winery near me”.

Where Are They Now?

Reclaiming the Brand Story

By Phase 3, the transformation was complete. By handling the technical heavy lifting—synchronizing listings, streamlining the review process, and building a high-performance WordPress site—we didn’t just give Bella Luna rankings; we gave them bandwidth.

With the digital “pipes” finally clear, the team was free to focus on their social media presence, inviting their audience behind the scenes.

The “Curious Searcher” Loop

Today, we see the direct connection between that reclaimed time and their search performance.

Their authentic social media engagement creates “curious searchers” who now find a professional, fast website ready to host them.

The website is no longer a roadblock; it’s a conversion engine that has helped grow their Wine Club and stabilized their monthly visitor count

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Crackerjack doesn’t just “do marketing.” They build structure, authority, and long-term momentum. We feel more visible, more established, and more confident knowing our digital foundation is solid.

If you’re looking for someone who understands how local search, listings, and website strategy actually work together — this is the team.

- Bella Luna Estate Winery

Visit the Website

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Meet the Strategist Behind the Work

Meet Jackie Clendenen

Jackie Clendenen is the lead marketing strategist and co-founder of Crackerjack Strategies, a boutique digital marketing agency based in Grover Beach, California’s Central Coast.

With nearly 30 years of experience in marketing and digital strategy, Jackie specializes in helping local businesses improve visibility across Google Search, Google Maps, websites, listings, and AI-driven search.

Her approach is simple:
Make digital marketing make sense.

Instead of chasing trends and vanity metrics, Jackie focuses on helping businesses build a strong online foundation that earns trust, improves visibility, and turns curiosity into customers.

Known for translating complex marketing concepts into real-world, relatable explanations, Jackie works collaboratively with business owners to help them understand not just what is changing online, but why it matters.

Connect with Jackie on LinkedIn or Alignable to continue the conversation.