A Moving Company Case Study

When SEO Basics Are Done Right

Monterey Transfer & Storage had a strong business—but their online presence wasn’t helping them get found. With a clear local SEO foundation, they began showing up in search and generating consistent calls from new customers.

Moving truck outside commercial office building

Monterey Transfer initial audit, snapshot report

Where They Started...

When Monterey Transfer & Storage came to us, they already had a strong business and a long-standing reputation in their community.

But online, things weren’t lining up.

Their business information across the internet wasn’t fully consistent, which made it harder for search engines to confidently show them to the right people.

Their website was there, but it wasn’t doing much to support how people search, compare, and make decisions today.

And there was very little recent activity to show that the business was active and engaged.

Individually, none of these things seemed like a major issue.

But together, they created just enough friction to impact visibility, trust, and ultimately… phone calls.

Because when information is unclear, the website doesn’t guide the next step, and there are no signs of recent activity, people don’t spend time trying to figure it out.

They move on to the next option.

What We Focused On

We didn’t overcomplicate things. We focused on getting the foundation right.

First, we cleaned up and synced their business information across the web so everything was accurate and consistent. This helps Google trust what it sees, and helps customers find the right business without confusion.

At the same time, we built a new WordPress website designed to better support how people search, learn, and make decisions.

Once the site was in place, we focused on visibility and presence.

We introduced a simple, consistent social media plan, not to chase trends, but to show that the business is active, engaged, and operating.

Because when people check a business online, they’re not just looking for information. They’re looking for signs that it’s real.

So we made sure everything was working together.

Monterey Transfer Building Local SEO Visibility in Monterey County

“We made sure every door online that could lead to their business was open—and pointed in the right direction.”

What Changed…

As their local SEO improved, the difference became clear.

More people started seeing them when searching for moving services.

More people started visiting their website.

And most importantly, more people started calling.

They went from barely showing up in search results to appearing regularly for local moving searches in Salinas and Monterey County.

What Made The Difference

Foundation First

Don’t build on shaky ground. Start with accurate information.

We cleaned up and synced their business listings so everything was consistent across the web.

This gave search engines a clear, reliable picture of the business and made it easier for customers to find the right company without confusion.

Build Visibility

Visibility doesn’t happen all at once. It builds.

As their information became consistent, their online presence gained traction.

We supported that with a simple, steady social media plan.

Over time, more visibility turned into more searches, more clicks, and more opportunities.

A Supportive Website

A website shouldn’t just exist. It should help people take the next step.

We built a WordPress site designed to support how people search and make decisions.

Instead of losing potential customers, the website now helps turn interest into leads.

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We’ve been around for a while, but we weren’t getting found the way we should have been. Now we are.

Most importantly, we’re getting regular calls from people who are ready to move.

It finally feels like our online presence reflects the quality of our business.

Monterey Transfer & Storage, Inc.

Visit Their Website

Marketing-professional-in-office-setting

Meet the Strategist Behind the Work

Meet Jackie Clendenen

Jackie Clendenen is the lead marketing strategist and co-founder of Crackerjack Strategies, a boutique digital marketing agency based in Grover Beach, California’s Central Coast.

With nearly 30 years of experience in marketing and digital strategy, Jackie specializes in helping local businesses improve visibility across Google Search, Google Maps, websites, listings, and AI-driven search.

Her approach is simple:
Make digital marketing make sense.

Instead of chasing trends and vanity metrics, Jackie focuses on helping businesses build a strong online foundation that earns trust, improves visibility, and turns curiosity into customers.

Known for translating complex marketing concepts into real-world, relatable explanations, Jackie works collaboratively with business owners to help them understand not just what is changing online, but why it matters.

Connect with Jackie on LinkedIn or Alignable to continue the conversation.