A Divorce Coach Case Study
Search Ready. Life Changing.
How we helped a local Divorce Recovery Coach double website traffic and drive a 232% increase in visibility in Google Search and Maps.
What We Focused On…
Rebuilding a website is a big decision. Before touching it, we needed to know if it was the real problem or just the most visible one.
So we started with the foundation.
By cleaning up and syncing her listings, we gave search engines consistent, reliable data—making the business recommendable for the first time. At the same time, her growing social presence and local networking created real-world signals that reinforced her credibility.
As visibility increased, the data told a clear story:
The foundation wasn’t the issue anymore. The website was the bottleneck.
We didn’t just build a website; we unleashed a year of pent-up demand.
What Changed…
By March 2026, the groundwork had done its job and had reached a boiling point. As shown in the data. The audience was looking, the search engines were recommending, but the old website was still the bottleneck.
So we rebuilt it with intention.
- Total Visibility increased 232% as Google responded to a faster, clearer, more structured site
- Direct Traffic jumped 269%, giving her real-world networking a place to land
- Discovery surged 8,650%, shifting from “found by name” to “found by need.”
The difference wasn’t just a better website. It was finally having a system that could keep up with the demand.
What Made The Difference…
Foundation First
Don’t build on shaky ground. Fix the listings so search engines can trust you.
We started by syncing 56+ critical listings to 100% accuracy.
This moved her Snapshot score from a failing 29% to a position of authority, proving to search engines that this business was verified and ‘recommendable’ to potential clients.
Compound Interest
Social media and networking (Boots on the Ground) work 10x harder when your digital data is accurate.
While we cleaned the data, the client built her social presence and networked locally.
Because the foundation was solid, curiosity turned into research. We saw discovery searches explode by 8,650% as Google finally began suggesting her to the right audience.
The Right Tools
A website shouldn’t just be ‘pretty’; it should be the catalyst that turns discovery into leads.
We knew her ‘baby’ wasn’t converting because it couldn’t handle the new demand.
We replaced the roadblock with a high-performance WordPress site on March 20th, resulting in an immediate 281% surge in organic traffic and a vertical spike in new leads.
Jackie is so good at the details to help build presence! Highly recommend her expertise, and I have already seen some results from minor fixes to my own page!
Meet the Strategist Behind the Work
Meet Jackie Clendenen
Jackie Clendenen is the lead marketing strategist and co-founder of Crackerjack Strategies, a boutique digital marketing agency based in Grover Beach, California’s Central Coast.
With nearly 30 years of experience in marketing and digital strategy, Jackie specializes in helping local businesses improve visibility across Google Search, Google Maps, websites, listings, and AI-driven search.
Her approach is simple:
Make digital marketing make sense.
Instead of chasing trends and vanity metrics, Jackie focuses on helping businesses build a strong online foundation that earns trust, improves visibility, and turns curiosity into customers.
Known for translating complex marketing concepts into real-world, relatable explanations, Jackie works collaboratively with business owners to help them understand not just what is changing online, but why it matters.
Connect with Jackie on LinkedIn or Alignable to continue the conversation.
Based in Grover Beach, CA
Serving clients nationwide
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