A Divorce Coach Case Study

“Invisible” to “In-Demand”: A 12-Month Digital Transformation

How we helped a local Divorce Recovery Coach double website traffic and drive a 232% increase in visibility in Google Search and Maps.

The Challenge: Building Visibility from Scratch

Our initial audit revealed a critical disconnect: the business was essentially ‘digitally invisible.’

With an overall 29% Snapshot score and failing grades in SEO and Listing Accuracy, potential clients simply couldn’t find her.

Out of 56 critical listing sites, the business was missing from 54, leaving a massive gap in local authority.

 

  • ❌ 50% Listing Accuracy

  • ❌ Missing from 54+ directories

  • ❌ 0% Visibility for local “Divorce Coach” keywords

Setting the Foundation: The Strategy Before the Site

      Why we started with Digital Hygiene and Social Presence instead of a redesign.

      Rebuilding a website is a big step—it’s your business’s ‘baby.’ To ensure it was the right move, we started with the Crackerjack Strategy: fixing the data foundation first.

      By syncing her listings, we made her business ‘recommendable’ to search engines. As the client built her social presence and networked locally, the search engines could finally verify her information and began suggesting her to potential clients.

      The data trickled in, and it confirmed our suspicion: the foundation was solid, but the website was the roadblock. It was time to build a platform that could finally handle the demand.

      We didn’t just build a website; we unleashed a year of pent-up demand.

      The Grand Reveal: From Discovery to Conversion

      Launching a WordPress platform that turned search momentum into measurable leads.

      By March 2026, our foundational work had reached a boiling point. As shown in the data. The audience was looking, the search engines were recommending, but the old website was still the bottleneck.

      On March 20th, we launched the new WordPress site. The impact was immediate:

      • Total Visibility surged 232% as Google rewarded the new high-performance structure.
      • Direct Traffic jumped 269%, proving that her ‘boots-on-the-ground’ networking finally had a professional destination.
      • AI-Readiness: Within days, the site was being indexed and referred by AI and ChatGPT, signaling a future-proof digital presence.
      • Representing an 8,650% increase in non-branded search visibility.

      The Crackerjack Winning Formula

      Foundation First

      Don’t build on shaky ground. Fix the listings so search engines can trust you.

      We started by syncing 56+ critical listings to 100% accuracy.

      This moved her Snapshot score from a failing 29% to a position of authority, proving to search engines that this business was verified and ‘recommendable’ to potential clients.

      Compound Interest

      Social media and networking (Boots on the Ground) work 10x harder when your digital data is accurate.

      While we cleaned the data, the client built her social presence and networked locally.

      Because the foundation was solid, curiosity turned into research. We saw discovery searches explode by 8,650% as Google finally began suggesting her to the right audience.

      The Right Tools

      A website shouldn’t just be ‘pretty’; it should be the catalyst that turns discovery into leads.

      We knew her ‘baby’ wasn’t converting because it couldn’t handle the new demand.

      We replaced the roadblock with a high-performance WordPress site on March 20th, resulting in an immediate 281% surge in organic traffic and a vertical spike in new leads.

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      Jackie is so good at the details to help build presence! Highly recommend her expertise, and I have already seen some results from minor fixes to my own page!

      Divorce Recovery Coach, Christin Becker

      View Website

      Ready for Your Breakthrough?

      Your business isn’t just a project—it’s your passion. We’re here to make sure the world sees it that way, too.

      Whether you’re operating with an invisible digital foundation or a website that’s acting as a roadblock, our Crackerjack Strategy is designed to move the needle. We don’t guess; we use data to drive discovery and turn traffic into your most valuable leads.

       

      See Your Snapshot

      Based in Grover Beach, CA

      Serving clients nationwide

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